• Français
FacebookTwitterYoutubeInstagram
Find Your Local Union
Subscribe to E-news
 
Login
Contact

UFCW Canada - Union Logo

Canada's Private Sector Union

  • About Our Union
  • Media & News
  • Resources
  • Issues
  • Action Centre
  • Join the Union

Directions Newsletter

Fairness Works campaign builds momentum with new ads


Toronto – November 27, 2014 – The latest round of the Fairness Works campaign is rolling out with new ads that continue to focus on the positive impact unions have on the lives of all Canadians.

The first round of the Fairness Works campaign was launched last year — thanks to the leading efforts of UFCW Canada along with the combined endorsement of other CLC affiliates. The groundbreaking campaign was specifically designed to counter and defeat anti-worker politicians and governments in upcoming elections, including defeating the Harper government in 2015 and replacing it with a progressive government that believes in fairness. 

Since its launch, surveys have confirmed that the campaign’s mix of TV, social media, and print ads have had a positive impact on the attitude of the general public toward unions and the labour movement. The newest phase of the campaign builds on that momentum, as UFCW Canada continues to work with labour and community allies to get the Fairness Works message out.

"The Fairness Works campaign has been well received across the country, creating a voice for millions of Canadians who want progressive change and fairness for everyday workers," said UFCW Canada National President Paul Meinema. “Workers are standing up to demand the fairness and respect that all workers deserve. As Canada's leading union we are proud to stand together with them in the fight to bring a fairer future for all Canadians.”

 
  • Media & News
    • News
      • All News
      • Agriculture
      • By the Numbers
      • Campaigns
      • Directions Newsletter
      • Infographics
      • Politics
      • Social Justice
      • Women and Gender Equity
      • Young Workers
      • Health & Safety
    • Media
    • Subscribe to E-news
  • Join the Union
  • About Our Union
    • About Our Union
      • Find Your Local Union
      • National President
      • National Council
      • Constitution
      • Union History
      • Mission Statement
      • Annual Reports
      • Join UFCW Canada
  • Media & News
    • Media & News
      • News
      • Media
      • Subscribe to E-news
  • Resources
    • Resources
      • Union Training & Scholarships
      • Health & Safety
      • The National Defence Fund
      • Member Discounts
      • Great Canadian Food Products
      • UFCW Canada Equity Grant Program
  • Issues
    • Issues
      • Leukemia Fundraising
      • Political Action
      • Women and Gender Equity
      • Social Justice
      • The Union for Agriculture Workers
      • UFCW Pride – Union Pride!
      • Young Workers
      • Food Justice
      • Global Solidarity
      • Uber Drivers United
      • Conscious Cannabis
  • Action Centre
    • Action Centre
      • Paid Sick Days Now!
      • Stop the Hate! Support an anti-racist COVID-19 recovery
      • Add Your Voice to the Call for Universal Childcare
      • Take Action to Protect Farm Workers and Canada’s Food Supply
      • Show your support for frontline workers
      • Help Food Processing Workers!
      • Economic Security for All
      • What you need to know about COVID-19
      • Support the expansion of EI benefits
      • Help support justice for First Nations children in Canada
      • Support Uber Drivers
      • Tell Sobeys to protect workers and ditch toxic receipts
      • Save The Beer Store
      • #NoMore campaign to end gender-based violence
      • Help close the Gender Wage Gap today
      • Stop Cargill’s union-busting in Turkey
  • Join the Union
    • Join the Union
      • Why UFCW Canada
      • Union Advantage
      • Union Facts
      • Frequently Asked Questions
      • Everything About Unions
      • Industries We Represent
      • Workplaces We Represent
      • How to Join a Union
      • Join Now

Login

FacebookTwitterYoutubeInstagram

Copyright © 2022 UFCW Canada. All Rights Reserved
United Food and Commercial Workers Union
Canada's private sector union